Man in a suit at a conference, looking at the camera. He is in front of a booth with banners.

JUAN TOLEDO

FOUNDER / CEO

Journalist, Travel Advisor & Marketing consultant. Entrepreneur.

About Juan


Kairo Travel was founded by Juan, a traveler, journalist, entrepreneur, and strategist who firmly believes that travel has the greatest impact when it happens at the right moment and with clear intention.

Juan’s background is diverse and deeply connected to communication, entrepreneurship, and travel. He grew up in Cienfuegos, Cuba, a city known as “The Pearl of the South”, celebrated for its French-influenced architecture, rich cultural heritage, and designation as a UNESCO World Heritage Site. Growing up surrounded by the sea, strong maritime traditions, and historical depth played a key role in shaping his early connection to culture, identity, and travel.


His first steps related to the travel industry came through his development as a journalist and his involvement in promoting the city brand of Cienfuegos, combining storytelling, heritage, and place-based identity. These early experiences laid the foundation for understanding travel as more than movement—it is context, narrative, and meaning.


Juan later received a scholarship in Mexico, where he completed a Master’s degree in Marketing and Public Opinion in Puebla, another stunning city recognized as a UNESCO World Heritage Site. Living in a country as culturally rich and geographically diverse as Mexico further solidified his passion for travel. Experiences across destinations such as Los Cabos, the Riviera Maya, Mexico City, Veracruz, the Sierra of Puebla, and witnessing the Monarch butterfly migration helped shape his vision of travel as something transformative and deeply human.


Upon arriving in the United States, Juan followed the path of entrepreneurship, earning a Digital Marketing specialization from Harvard Business School. He went on to build a marketing services and consulting company, while also creating local delivery platforms and forming strategic partnerships with restaurants across Iowa. This blend of marketing, operations, and business development allowed him to understand travel not only as inspiration, but as a complex system that must operate smoothly from start to finish.

With a foundation in journalism, Juan developed a natural ability to understand cultures, contexts, and stories—skills that later became essential in designing travel experiences that feel intentional, fluid, and meaningful.


Before Kairo Travel officially existed, Juan spent years planning international trips for himself, his family, and close friends. These journeys required smart timing, realistic logistics, and well-structured budgets. Through them, he confirmed a core belief: a great trip is not about luxury alone, but about real value, seamless flow, and emotional connection.


Juan founded Kairo Travel on December 24, 2025, a recent date filled with symbolism. Christmas Eve represents reflection, movement, and connection—values that perfectly align with the spirit of the company. Kairo Travel was created to help people experience travel as something enriching and stress-free, designed to fit their lives rather than disrupt them.


Juan’s role goes beyond leadership. He acts as a curator of experiences, ensuring that every journey reflects the essence of Kairo: the right trip, at the perfect moment.